ORLY Color Amp'd

Branding project for a new nail line for ORLY in which a new technology was introduced. Project included art direction, collaboration with artist Tiphanie Brooke, copy writing, infographic design, Target in-store merchandising, POP display design, packaging design and social media campaign concept. As this line was a Target exclusive launch, I was tasked to work closely with the Target style guide and maintained both the Target and ORLY brand standards.

Art DirectionBrandingGraphic Design
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